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New York-based lifestyle brand Brunch is back with another collaboration, and this time it’s teaming up with Parke to celebrate Valentine’s Day.
Brunch, known for hotel-inspired slippers, and Parke, known for popular mockneck sweatshirts and elevated classics, channel their mutual love of comfort, connection and thoughtful design to celebrate the holiday. The limited-edition collection launching Wednesday includes Parke’s bestselling mockneck reinterpreted with a cobranded logo and accompanied by matching red shorts. Additionally, Brunch slippers are offered in three colorways: heathered gray, red and signature denim with Brunch’s signature shearling. Each is completed with the Parke by Brunch collaboration logo.
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The founders of Brunch and Parke have a longstanding respect for each other’s brands.
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“I’ve genuinely been a fan of Brunch for years,” said Chelsea Parke, founder of Parke, in a statement. “I’m a cozies girl at heart, and Brunch slippers have been a staple in our house since Day One. There’s rarely a night where you won’t find me and my husband wearing them, so working together felt incredibly natural.”
“We’ve admired Parke for a long time. Our customers wear it constantly,” said Daniel Sitt, cofounder of Brunch, in a statement. “When we announced the collaboration internally, our team was so excited. It felt like a natural fit, as both brands share a love for comfort-first pieces and thoughtful design.”
The campaign stars friends Alessandra and Vitória modeling the collection in a Brooklyn apartment, spending a cozy Galentine’s morning together.
The collection can be shopped at brunch.us and parkeofficial.com beginning Wednesday at 10 a.m. ET, with footwear and apparel offered in unisex adult sizes.
Brunch has worked with a myriad of collaborators since its 2020 launch, with some examples being Prince Tennis, The Beverly Hills Hotel and Coca-Cola. As for Parke, the label’s collaborative endeavors have included teaming with Aureum Collective to release a capsule collection last spring.