Dr. Martens is expanding its Zebzag line, which is associated with the trendy AnyWair Mules, to become a year-round fixture with two fresh boot silhouettes launching on Thursday.
The Zebzag is defined by a special sole featuring a cushioned core, which blends a lightweight EVA midsole and a PVC tread. Signature Dr. Martens DNA is also featured, including a broader sole base with exaggerated grooving, a cleated tread pattern and recognizable yellow welt stitching. As for the new shoe styles, the Zebzag Laceless boot is inspired by the brand’s famous 1460 style, but presented in a more relaxed fashion as a slip-on boot sans laces.
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The Laceless boot is available in three options: Black Wyoming leather, Dark Brown Wyoming leather and Savannah Tan Suede.
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The other new option is the Zebzag Rigger boot, which hits the ankle at a slightly lower point and is influenced by traditional workwear silhouettes. Also, a slip-on boot, the shoe features dual pull tabs and Puritan stitch detailing. The Rigger boot is offered in Wyoming leather or water-resistant Milled Nubuck in various hues. Both boots also feature SoftWair insoles to create a serene experience for the wearer.
Adam Meek, chief product officer at Dr. Martens, said in a statement, “The Zebzag sole has been purposefully engineered to meet the demands of modern life — blending standout craft, durability and everyday comfort. The new Zebzag boot silhouettes are made to move with you, slotting effortlessly into any wardrobe while delivering that unmistakable Dr. Martens edge. They reflect our commitment to innovation and timeless design, shaped by how our wearers live, move and express their individual style.”
The launch will also be celebrated with a two-day immersive activation. From Oct. 2 to 3, Dr. Martens will be hosting an Art of Comfort experience at the brand’s SoHo location at 45 Grand Street in New York City. The multisensory event, which is free and open to the public with no RSVP necessary, will showcase the Zebzag Boot collection, live soundscapes from local DJs, an immersive photo booth and themed refreshments.
The Zebzag previously proved popular among customers as a mule style, leading sales in the mule category for the company, as revealed in an earnings report from Dr. Martens.