Saucony is getting ready for the holiday season by showcasing its love of running.
In a new spot dubbed “Run Home for the Holidays,” the Wolverine Worldwide-owned brand is taking a festive spin on its “Run as One” brand platform, which showcases how running can bring people together to form deeper connections.
Saucony noted in a statement that the campaign “captures a cultural shift, from perfection to presence,” and that the holidays are “no longer about perfectly curated moments, but real ones.”
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Developed in collaboration with Chivalry Creative, creative director Gus Johnston, photographer Nayquan Schuler, and video director and producer Mowgly Lee, “Run Home for the Holidays” invites audiences to show up as they are, embracing the rituals, exchanges, and shared time that create a sense of belonging, Saucony added.
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Tying back to the brand’s running roots, the spot also highlights Saucony’s hero products like the Elite 2, Ride Millenium, and Guide 18 sneakers.
Lindsey Lindemulder, vice president of brand marketing at Saucony, reiterated to FN that genuine connection is the root of this campaign.
“Movement has always been our language, it’s how we find connection with ourselves, with others, and with the world around us,” Lindemulder said. “This campaign celebrates how every stride, fast or slow, is a way of showing up for what matters most.”
Saucony first launched its “Run as One” global brand platform in March. The debut 30-second campaign video featured Saucony athlete Vanessa Fraser and creative collaborator Jae Tips.
This comes as Wolverine Worldwide revealed a strong second quarter in August led by its Saucony and Merrell brands. The Rockford, Mich.-based footwear company said total revenue in the second quarter of 2025 was $474.2 million, up 11.5 percent from $425.2 million the same time last year.
By brand, Saucony reported net sales in the period of $144.3 million, a 41.5 percent increase from $102.0 million the prior year. At Merrell, net sales were $157.9 million, a 10.7 percent increase from $142.7 million just a year ago.
Wolverine Worldwide will release its third quarter 2025 earnings on Nov. 5.