Piloti, the high-performance footwear brand, announced its official team sponsorship of Prema Racing and its endorsement partnership with Robert Shwartzman for the 2025 Indianapolis 500, taking place on Sunday.
The collaboration marks Piloti’s presence on the global motorsport stage as it supports one of the most talked about entries in this year’s “Greatest Spectacle in Racing.” As Prema Racing makes its highly anticipated two-car debut to the Indy 500 grid, Piloti joins as an official sponsor, outfitting the team with its latest performance driving products designed for both track precision and paddock comfort.
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“We have worked hard to find authentic automotive brands like Piloti to partner with Prema at the Indy 500,” said Prema Racing CEO Piers Phillips. “Piloti understands the deep desire to race and win, and Prema appreciates the high-quality products that Piloti brings to the team.”
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Piloti is also unveling a personal sponsorship of driver Robert Shwartzman, 2025 Indianapolis 500 pole winner, who will be piloting the No. 83 Prema Racing car at the 109th running of the Indianapolis 500. Shwartzman is a rising star in international motorsport and a former Ferrari F1 test driver and AF Corse Ferrari hypercar winner.
Shwartzman will also debut a custom-designed pair of Piloti driving shoes for race day. “I’m thrilled to be working with Piloti this year,” said Shwartzman. “Their owners are racers and understand the deep desire to win! I’m excited to be part of the brand and its rich heritage in racing.”
“Robert is the real deal and represents the next generation of motorsport excellence,” said Bill Sweedler, chairman of Piloti. “Our partnership with him—and our collaboration with Prema—showcases Piloti’s commitment to innovation, performance, and supporting events, teams, and drivers at the pinnacle of competition.”
The partnership will be highlighted through exclusive Piloti x Prema content, a limited-edition collaboration, and brand activations during the race weekend. The collaboration ushers in a new chapter in Piloti’s motorsport legacy, that includes footwear, apparel and accessories.