On has dropped a new Swiss-inspired sneaker — but it can’t be found just anywhere. The new Cloudnova style, marked at a price of $150, is available exclusively at Revolve and Fwrd.
The Cloudnova Form 2 “Abundant Green” style takes design cues from Switzerland’s enduring connection to the sport of tennis. The sneaker showcases a white, green, gold and yellow colorway in reference to classic tennis courts and the refinement of Swiss watchmaking. The shoe features a mesh and rubber upper, rubber sole, perforated microfiber tongue, Zero-Gravity foam midsole and a nylon blend Speedboard.
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On has made it clear that it wants to hold relevance beyond the running space.
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“I think it’s important to not just be a one-trick pony,” Caspar Coppetti, On cofounder and executive co-chairman, said in a call with analysts in November. “We’re no longer just a running brand. We also have significant business, for example, in training, in tennis, and of course, on the lifestyle side.”
On’s sneakers featuring its CloudTec have proven to be quite popular lately. Specifically, On’s Cloudmonster and Cloudsurfer styles played a significant role in fourth-quarter growth, the brand’s co-chief executive officer Martin Hoffman reported during an earnings call earlier this month. He additionally said that the Cloud 6 is a release fans can look forward to.
“We’re also extremely excited to further elevate our most iconic all-day silhouette with the launch of the new Cloud 6, after a period of successfully focusing on the diversification of our product portfolio and expanding our performance running share,” Hoffmann said. “The latest iteration of this classic all-day franchise will return to being a significant contributor to growth in 2025 and beyond. While the full-scale launch will happen in a few days, demand from our partners over the past months has been amongst the highest we have seen yet.”
Keeping in touch with younger generations and pop culture, both Zendaya and FKA Twigs have partnerships with On.