From the streets of Australia to the Met Gala red carpet, women’s footwear brand Studio Amelia is looking to become a global household name.
With an eye on U.S. expansion, the label, which launched in 2019 in Sydney and quickly found success with minimalist strappy heel styles, has unveiled its fall 2025 collection tailored for women on the move. In line with the goal of increasing U.S. notoriety, Studio Amelia was also the official women’s footwear sponsor for Eckhaus Latta’s spring 2026 show during New York Fashion Week.
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“We want to really break into the industry in America and say, ‘We’re the brand that you want in your wardrobe. We’re the ones that are well made,’” owner, chief executive officer and creative director Victoria Allen told FN. “They’re really well thought out. They’re made with sustainable materials that are biodegradable. So in two generations, you don’t have to worry about what’s happened with that shoe. It can go into a landfill, and it can absolutely disintegrate. I think it’s really about becoming that household name for every woman’s wardrobe staple.”
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Allen is steering the brand’s growth, having taken the reins from founder Emily Amelia Ingles, who stepped back from the venture around 2021. Ingles ultimately sold the company to Allen, which essentially returned the business to a start-up phase with zero capital.
With this major change, Studio Amelia had a period to recalibrate and determine who exactly the client is. “For me, it was really about paring it back to basics,” Allen said. “What was our main core product that we wanted to center our strategy around, and then how did we want to grow from that?”
Studio Amelia’s quintessential barely-there aesthetic remains important, but the new collection also explores other styles. The brand is also upholding its commitment to sustainability, making use of chrome-free leather, and it remains a label for contradictory women, Allen explained.
The goal is to fill a gap in the market, the owner noted, offering high-quality products at a more affordable price than most luxury brands. In addition to shoes, a new accessories team is building out the handbag selection, aiming to craft signature styles and develop the category from that foundation.
The brand’s fall 2025 collection speaks to “a woman completely in control.” Customers can shop the $460 minimalist Sierra heel with an elongated square toe, the $490 low-cut pointed-toe Vivonne pump or the $475 Odessa strappy caged sandal featuring a twisted heel, among other silhouettes in a versatile array of colorways. Metallic and snakeskin options are sprinkled in among classic hues like black and Bordeaux red.
While the pre-fall looks made use of many contrasting elements like a dainty flower against a zebra print, Allen explained of the subsequent collection, “When you go to fall, it becomes a little bit more about subtle power, still very architectural, but it was very much a study on power and silhouette. And fall, this main delivery really developed into this sexiness. So everything was very fitted. It was very sharp angled. It was very statuesque.”
Signature minimalist strappy sandals still make up a bulk of the business, but Allen is proud that it isn’t the top seasonal seller anymore, meaning customers are trusting enough to experiment with seasonal offerings. On this front, she credits Studio Amelia’s new footwear designer Marion Anaïs Forand, who has previously worked for Yves Saint Laurent, Proenza Schouler, Calvin Klein and Jason Wu.
“She came in and she knew who we were, and she has created these really beautiful silhouettes that are so true to our nature,” the brand owner said. “They’re still minimalist in style. There’s still wardrobe essentials, but they shift with perspective. They’re a statement without being too loud, and she’s done an incredible job.”
Studio Amelia has benefited from its fair share of celebrity support, with stars like Kylie and Kendall Jenner, Lisa and Gemma Ward wearing the brand. Allen recalled the emotional moment when she heard, in the midst of moving offices, that Kendall Jenner would be wearing Studio Amelia shoes — the brand’s Satin Entwined Heel — with an archival Givenchy look to the 2024 Met Gala. It was an affirming moment from the industry, particularly after the challenges of the change in ownership.
Looking ahead, Allen wants to work on creating more unique designs in more than a one-off capacity through collaborative capsule collections with various artisans or designers. And she aims to lead by example in sustainability efforts.
“When we’re a big enough brand that people will start paying attention, we want to say this is the standard,” Allen said. “We still have an attainable price product, but we don’t need to be consistently polluting the world or damaging the world, especially because where the damage happens is where you’re producing. So you’re forming relationships with communities, but you’re like, ‘Sorry about your toxic sludge water.’ So our sustainability goals are probably the grandest, because we want to change the conversation, not just the ideals, the conversation of how people are actually manufacturing.”