Jan Marini Skin Research is dipping its toe into the men’s skin care market with the introduction of a range of five treatment products called Skin Care Management System for Men.
The line, which is rolling out now to about 14,000 doors in the U.S., is designed as a five-step shaving, antiaging and antiacne regimen that comes as either a kit for $299 or as individual products, ranging in price from $29 to $89.
“It’s a huge, growing market,” Marini, president and chief executive officer of San Jose, Calif.-based Jan Marini Skin Research, said of men’s personal care. “Men are just as concerned [as women] about skin care. But,” she added, discussing the idea of doing a step-by-step offering, “men have a great deal of difficulty being able to determine what the right mix is.”
Related Articles
With Skin Care Management System for Men, she contended, “They have a skin care program tailored for them and they don’t have to go out and figure out what the appropriate mix is.”
You May Also Like
Each item in the line features a step number on its packaging and is meant to either “cleanse, rejuvenate, resurface, hydrate [or] protect.”
C-Esta Cleansing Gel, 8 oz. for $29, is designed to smooth the skin and can be used as a shaving product, noted Marini. C-Esta Face Serum, 1 oz. for $79, features DAE complex (vitamins C and B6, neurotransmitter factor, zinc and tyrasine) and is meant to firm and reduce the appearance of “deeper” lines. The products’ names are a play on the word “siesta.”
Bioglycolic Bioclear Face Lotion, 1 oz. for $58, is intended to combat rosacea, acne and lines and wrinkles by employing salicylic, glycolic and azaleic acids. Age Intervention Peptide Extreme Face Lotion, 1 oz. for $89, is designed to hydrate and fight inflammation and the appearance of aging. It’s formulated with proprietary peptide blends and includes extracts of red, green and white tea and pomegranate, as well as CoQ10.
Finally, Antioxidant Daily Face Protectant SPF 30, 2 oz. for $48, uses PhytoMelanin, a plant extract, to provide broad-spectrum UV protection, oil absorption and antiaging benefits.
The Jan Marini brand, which includes about 90 products, is carried at physicians’ offices and where licensed skin care professionals work, such as spas and medi-spas. Internationally, it’s available in 75 countries.
Industry sources estimate Skin Care Management System for Men could generate first-year retail sales of $1 million in the U.S.