Cone Denim has launched its online White Oak Shop, offering premium selvage denims in smaller quantities. The Shop, located at whiteoakshop.com, offers online purchasing of many of Cone Denim’s latest selvage styling, as well as tools and information to educate newer designers about the intricacies of working with authentic vintage denim.
Known by denim enthusiasts worldwide, the historic White Oak mill has produced denim exclusively since 1905. It has earned its place in history as the birthplace of long chain indigo dyeing, denim sanforization and Cone’s Deeptone Denim, introduced in 1936. The mill is known today for its re-creation of vintage selvage denim, fashioned after the constructions of the early 1900s and woven today on American Draper X-3 fly shuttle looms, in addition to being the Research & Development center for global denim innovation.
“The White Oak Shop…opens the opportunity for us to work directly with denim enthusiasts and aspiring designers via the Internet who were previously limited by minimum order quantities,” said Kara Nicholas, vice president of product design and marketing at Cone Denim. “Vintage constructions from American Draper fly shuttle looms are not available anywhere else in the world, fueling the natural passion and inspiration for denim designers and their connection to White Oak.”
The launch of the Shop comes as the White Oak mill celebrated 110 years of continuous denim operations in 2015 and Cone Denim is getting ready to celebrate 125 years of denim authenticity and innovation this coming April.
Whiteoakshop.com offers a comprehensive tool to view selvage specifications, purchase select styles, learn more about the denim manufacturing process, the inherent character woven into the fabric, guidelines for cutting selvage garments, and explore the history of Cone Denim and White Oak. Based in Greensboro, N.C., Cone Denim has been a supplier of denim fabrics since 1891. Cone Denim operates as part of International Textile Group, with manufacturing facilities in the U.S., Asia and Mexico, including the flagship White Oak mill.