Cherokee Inc. has extended the license of its children’s and babies’ apparel licensee in Japan, Nishimatsuya Chain Co. Ltd., for an additional multiyear term.
Cherokee reentered the Japanese market after a long absence in 2011, giving the Japanese children’s wear retailer the first alliance with a specialty retailer carrying merchandise for a specific age group.
The term of the extension wasn’t specified by the parties. It covers apparel, footwear, accessories and home products.
“The Cherokee brand will continue to enhance our offerings and help provide us with a clear point of difference in the marketplace,” said Kazuo Fujisaki, general manager of Nishimatsuya’s product development division.
Cherokee recently licensed Sears Canada for both its Cherokee and Liz Lange brands in Canada. Those rights were held by Target until the discounter relinquished them following its decision to exit the Canadian market in January.