Latest in Intimates
Rihanna’s Savage x Fenty Lingerie Brand in Expansion Mode
Savage executives talk opening stores, new categories and entering additional markets.
Rihanna’s First Savage x Fenty Store Opening in Las Vegas This Month
The digital lingerie brand will also open stores in Los Angeles, Houston, Philadelphia and Washington, D.C.…
What to Watch: Victoria’s Secret’s Continued Transformation
The makeover continues at Victoria's Secret. But will the lingerie and beauty retailer be able to win back…
Victoria’s Secret Plans to Repurchase $250M in Stock; Reaffirms Guidance
Company shares closed up 12.2 percent Wednesday, as a result.
EXCLUSIVE: Victoria’s Secret Unveils Store of the Future in Chicago
The first of three set to open in coming months, the store includes gender-neutral apparel, a beauty bar and…
As Fashion and TV Get Closer, Coco de Mer Partners With ‘Killing Eve’
A lingerie capsule inspired by the hit TV series is set to launch on Dec. 6 on Coco de Mer's website and…
Viral Lingerie Brand Parade Opens First Store
The direct-to-consumer underwear brand Parade has opened its first retail concept as it looks to create a new…
Can Two Ex-Farfetchers Create the Glossier of Underwear?
Oria Mackenzie and Amelie Salas are debuting Underdays in London, with a mission to marry playful branding…
Shares of Victoria’s Secret Surge on Earnings Beat, Positive Outlook
The retailer estimates supply chain disruptions of $100 million in the fourth quarter.
EXCLUSIVE: Naomi Osaka Joins VS Collective, Talks Mental Health, Fashion and Serena Williams on Victoria’s Secret Podcast
Meanwhile, Victoria's Secret continues to execute its comeback strategy, with plans to expand in India.
EXCLUSIVE: Cosabella Partners With BCBG Max Azria for Lingerie, Sleepwear Collab
Actress Ireland Baldwin — daughter of Alec Baldwin and Kim Basinger — will star in the holiday campaign…
EXCLUSIVE: PR Company That Worked With Bandier, ThirdLove and Hoka Introduces Its Own Underwear Brand
The founders of Azione PR use their expertise in retail to start LDMA.
Delta Galil Signs Lingerie and Sleepwear Licensing Deal With Polo Ralph Lauren
The Tel Aviv, Israel-based firm continues to strengthen its presence in the global innerwear market.
EXCLUSIVE: Morgan Lane’s Sweet New Collab With Candy Land
The limited-edition sleepwear collection includes lollipop embroideries, heart appliqués, silk bows and candy…
The Sale of Spanx Puts Shapewear Back in the Spotlight
Consumers are shopping the body-hugging garments once again, while Spanx seeks to rebrand itself with new…