Left on Friday, the swimwear brand, is collaborating with Hotel Saint Vincent in New Orleans on a swimwear collection.
The collection includes the Sunday Suit, HiHi Bottom, and the Skinny Dip Bottom, paired with the Sunday Top, all priced between $115 and $220.
The collection blends Left on Friday’s playful sensibility with Hotel Saint Vincent’s signature aesthetic, drawing on elements such as its iconic marble print, as seen in robes, walls and eye masks at the hotel.
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To support the collection, Left on Friday will launch an ad campaign starring Jenna Lyons photographed by her partner, photographer Cass Bird.
“Connecting Liz Lambert [partner at MML Hospitality] at Hotel Saint Vincent with Ashley Sargent Price [chief creative officer of Left on Friday] just felt obvious, given their involvement in two brands I love,” Lyons said. “I’m always drawn to collaborations that feel natural and unforced — when the energy is right, things tend to click. When Cass Bird came on to shoot it, we all knew it would be something special — that kind of ease that comes from shared history and trust.”
Left on Friday was cofounded by former Lululemon executives Shannon Savage and Laura Low Ah Kee. They have built a loyal following among celebrities such as Gwyneth Paltrow and Jessica Alba, as well as Olympic athletes, for their technical, flattering and made-to-move-in swimwear.
The collection launches online at LeftonFriday.com and ByGeorgeAustin.com at 2 a.m. EST on Friday. It will then be available Friday at ByGeorge New Orleans at Hotel Saint Vincent and ByGeorge Austin.
The launch event takes place Thursday evening at the hotel, which was initially built in 1861 and restored and reimagined in 2021. The 75-room New Orleans hotel is located on the corner of Magazine and Race Streets in the Lower Garden District.