Snoop Dogg Featured in Part 2 of The Children’s Place Holiday Campaign

Snoop Dogg is the second of three musical sensations to join The Children’s Place’s three-part holiday campaign that fuses music, family and fashion. The campaign launches Tuesday.

The Snoop Dogg Holiday Collection features Snoop Dogg, his wife Shante Broadus, and their children and grandchildren, along with their family pup, Charlie.

Part one of the three-part holiday campaign featured NSYNC’s Lance Bass and Joey Fatone, along with Backstreet Boys’ AJ McLean and Boyz II Men member Wanyá Morris. The third in the series is expected to feature “a beloved pop culture diva,” according to The Children’s Place, an omnichannel children’s specialty portfolio of brands.

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Outfitted in The Children’s Place’s new holiday collection, the brand video, “An Iconic Holiday: Part 2” spotlights Snoop Dog and his family driving up to a beautiful house to celebrate the holiday dressed up in coordinating green plaid holiday outfits, sharing holiday dinner, then later wearing the brand’s matching family pajamas and opening gifts. The Snoop Dogg collaboration emphasizes the breadth of The Children’s Place assortment and its ability to dress families across the country for every made-to-match holiday moment.

“Family is everything,” said Snoop Dogg. “Working with family is truly a blessing. Having Shante, my kids, and my grandbabies as part of this holiday campaign is nothing short of incredible. Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas are for everyone who wants to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.”

“The Children’s Place is all about ‘family,’ said Maegan Mark, brand president of The Children’s Place. “What better way to celebrate than by partnering with three iconic generations – Snoop Dogg and Shante, their children and their grandkids! Snoop Dogg has dominated an era and has shaped pop culture and the social media landscape. His global and generational appeal deepens our bond with our multi-generational shoppers both existing and new,” she said.

The ads will appear on The Children’s Place’s social media platform.