Nars is taking risqué marketing to the next level.
The 25-year-old beauty company, best known for its Orgasm blush — among other shade names that are sexual innuendos — has social media abuzz over its newest campaign.
Nars posted the raunchy video — which shows a nude lipstick melting into the phallic shape — to its Instagram account with the caption: “When the nudes keep you up all night.” Social media was quick to react, with many expressing their shock at the campaign. Model Chrissy Teigen, for one, poked fun at the campaign on her Twitter account.
honestly in love with this color and now I must have it to soften my boner
— chrissy teigen (@chrissyteigen) August 12, 2019
“The View” cohost Meghan McCain for another, responded to the video campaign, claiming the brand’s blush is her favorite to use.
It’s my favorite blush 😕
— Meghan McCain (@MeghanMcCain) August 12, 2019
Beauty influencers, including Nicolette Mason and Manny Gutierrez, have also reacted to the campaign, praising the brand for its unique marketing.
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https://twitter.com/nicolettemason/status/1160707020439162882
Honestly I live for NARS branding lol ❤️ #orgasm
— Manny MUA (@MannyMua733) August 13, 2019
While some are amused by Nars’ marketing tactic, others on social media are taking the opportunity to point out that the brand sells in the Chinese market, which requires animal testing.
https://twitter.com/AmyleighCraigg/status/1161160366468030464
Cool. Nars tests on animals https://t.co/08JN7scBQs
— MORGAN (@morgancrawf) August 13, 2019
https://twitter.com/LeannaWhatever/status/1161125628680130560
While many are disturbed by the video, the lipstick itself seen in the campaign is the brand’s Morocco shade and is not sold in the phallic shape. Read on to see more social media reactions to Nars’ new lipstick campaign.
NARS reached meteoric levels of fame with a blush called “Orgasm,” and there are plenty of other shade names that will make you…well, blush. François Nars is such a genius, in fact, that he sold his company to Shiseido and then bought his own island in the South Pacific. https://t.co/tkcl7i38Y6
— pfpicardi (@pfpicardi) August 12, 2019
nars: *has the iconic ‘orgasm’ blush*
everyone: ok ya
nars: *melts a lipstick*
everyone: IN MY GOOD CHRISTIAN HOUSEHOLD?— zelda's twinkwife 😷 (@rosyghoul) August 12, 2019
https://twitter.com/LaurenPaez_/status/1161016857744199680
https://twitter.com/itsmegama/status/1161066537182089216
https://twitter.com/dioregoist/status/1161039174817869824
Ikr?? The only ppl shocked by this either don’t buy a lot of makeup or have never bought anything from NARS lol
— ✨ beyoncé’s tree braids ✨ (@rennisaint1) August 12, 2019
those who are disturbed clearly are not familiar with the brand. Nars IS sex appeal, and has always been. Before makeup was even mainstream, they were releasing colors named “Deepthroat” and “Orgasm” like…cmon y’all https://t.co/x76A31ZlpX
— newport short (@Ashlynpicou) August 12, 2019
https://twitter.com/cle_eaux/status/1161179716428189696
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