Count Lily Collins as the latest face for Calvin Klein.
The “Emily in Paris” actress and daughter of singer Phil Collins is pictured in a series of still photos and social videos dressed in pieces from the brand’s spring ’25 collection.
She sports several looks intended to reflect the brand’s day-to-night dressing, including the Tech textured vest and blazer, a viscose ribbed maxidress, crepe printed slipdress, matte satin midi skirt and jacquard stripe popover shirt.
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Collins also wears pieces from the more-sporty Calvin Klein Studio collection including the ‘90s trucker jacket and ‘90s straight jean, both made from Cone Denim.
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The campaign, which was directed and shot by Charlotte Wales, launches on Tuesday with content rolling out across the Calvin Klein social channels throughout the week. The images will also appear on digital media platforms and high impact out-of-home sites globally.
Calvin Klein returned to the runway in New York during Fashion Week last month after a six-and-a-half-year hiatus. The runway show served as an introduction to the brand’s new designer, Veronica Leoni, whose first collection will debut at retail this fall.
Before that, the last show for Calvin Klein, which is owned by PVH Corp., was in September 2018 when Raf Simons was creative director.
Leoni was named creative director of Calvin Klein Collection last May. A 2023 LVMH Prize finalist and founder of Quira, Leoni also worked for such brands as Jil Sander, Celine, Moncler and, most recently, The Row, where she was womenswear and menswear design director.