As fashion continues its shift away from the barely-there ‘90s minimalism that dominated eyewear for years, sunglasses are getting bigger again. Tiny oval lenses and slim rectangular frames have slowly given way to oversized bug-eye silhouettes, wraparound shield sunglasses, and statement-making styles that feel more glamorous than understated. While the runways have certainly fueled the revival—with standout styles appearing at Celine and Alaïa this season—summer’s most-wanted sunglasses aren’t just coming from luxury houses. Instead, fashion insiders are increasingly turning to the quietly buzzy Parisian eyewear brand Jimmy Fairly.
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Founded in 2010, Jimmy Fairly has spent years building a loyal following among editors, stylists, and celebrities who gravitated toward the brand’s directional yet accessible approach to eyewear. But lately, the label has evolved beyond its insider-favorite status into something bigger. Its oversized silhouettes and sleek shield frames have been steadily appearing on celebrities, influencers, and off-duty models, cementing the brand as one of the season’s most-wanted sunglasses.
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This spring, Gigi Hadid stepped out in Jimmy Fairly’s oversized Aela sunglasses, pairing the dramatic tortoise frames with a bright red cardigan and relaxed denim. Earlier this year, Sarah Pidgeon traded her on-screen Carolyn Bessette-Kennedy-inspired minimalism for the exact same style in black, signaling a broader shift away from the discreet, pared-back sunglasses that defined the past decade. Even Dua Lipa—arguably the reigning queen of vacation dressing—gave her stamp of approval, posting an Instagram photo wearing the brand’s Alex sunglasses in tortoise.
As a more maximalist mood takes center stage, accessories are becoming bolder, more playful, and intentionally attention-grabbing. Jimmy Fairly’s exaggerated proportions and curved shield shapes feel perfectly aligned with that energy. The sunglasses strike a balance that’s hard to achieve: trend-forward without feeling inaccessible, statement-making without appearing over-the-top.
The brand’s latest collaboration with Missoma is another reason you’ll see it everywhere this summer. The eight-piece capsule collection expands Jimmy Fairly’s oversized aesthetic with oval and cat-eye silhouettes finished with gold accents, sculptural curves, and beaded sunglass chains that tap directly into fashion’s renewed appetite for expressive accessorizing. In a season defined by more-is-more styling, the collaboration is guaranteed to land on several style feeds.
As oversized sunglasses reclaim their place as the defining accessory of the summer, the Parisian label is proving that the next It brand doesn’t always come from the biggest luxury house—it often comes from the brand cool girls were already wearing first.