ARMANI’S FIRST: It had to be something really special. The ad campaign for the last fashion collection designed by Giorgio Armani, who died on Sept. 4, was photographed for the first time inside his private residence on Milan’s Via Borgonuovo.
Photographed by Oliver Hadlee Pearch, the spring 2026 campaign is fronted by Vittoria Ceretti and Clément Chabernaud.
Armani’s main heir, his longtime partner and menswear designer Leo Dell’Orco, continues to live in the apartment, located in the stately building that hosts some of the brand’s fashion shows. In January, Dell’Orco greeted a select group of journalists after his first solo men’s fashion show as his first official introduction.
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Ceretti — returning to pose for Armani —with Chabernaud are portrayed both indoors and in the garden, surrounded by Armani’s personal objects, design pieces, sculptures and artworks — alongside Aboubakar Conte, Zhaoyi Fan, and, for the Giorgio Armani Eyewear shots, Greta Hofer.
Shooting in the apartment telegraphs a sense of continuity and pays tribute to the designer’s legacy, as the residence reflects Armani’s aesthetics. His cabinets, lamps and screens that have the Asian touch so admired by the late designer appear in some of the images, while others show a fireplace, cozy cream-colored sofas and rows and rows of books on black lacquered shelves filling an entire room.