Loewe launched its newest global campaign. Shot by David Sims, the photographic project features Daniel Craig and Loewe’s global brand ambassador Greta Lee, posing for blunt portraits that showcase the brand’s fall 2024 collection.
Craig channels a “crude” persona in photos. “The campaign is a study on how characters and their clothes are intimately related with much bravado and a confrontational stance,” the brand said in a statement.
See photos below.
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Daniel Craig for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Daniel Craig for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Daniel Craig for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Daniel Craig for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Daniel Craig for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Greta Lee for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Greta Lee for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Greta Lee for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Greta Lee for Loewe
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.
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Loewe’s Fall 2024
Image Credit: Loewe See photos of Loewe’s fall 2024 collection campaign shot by David Sims.