It was a starry affair on Monday in Los Angeles when Beyoncé’s kicked off her Cowboy Carter Tour, where she served as muse for Americana fashion and Western-inspired looks, complete with flared bell-bottoms, custom denim outfits and rodeo hats while giving the aesthetic her signature sparkly update with sequins and metallic accents.
It comes after historic wins at the 2025 Grammy Awards, where her country album “Cowboy Carter” earned Album of the Year, Best Country Album and Best Country Duo/Group Performance.
Beyonce certainly wasn’t alone embracing western-inspired trends, with members of the Beyhive embellished with fringe and boots.
Celebrity guests Gabrielle Union, Zaya Wade, Isabela Merced, Rickey Tompson, Gabbriette, Dixie D’Amelio, Storm Reid, Cooper Koch had there turn in western-inspired looks, all decked out in H&M from the retailer’s new curated concert shop available online and in stores.
In the audience, Oprah Winfrey, Gayle King and Tyler Perry were among the revelers.
It was also a family affair, as Beyonce’s nephew, model Julez Smith, joined the star-studded H&M party; and her daughter Rumi and Blue Ivy performed onstage.
Here, see the celebrity arrivals at the H&M Cowboy Carter Tour kickoff party.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Zaya Wade and Gabrielle Union attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Storm Reid attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Storm Reid attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Keith Powers, Ryan Destiny, Reign Judge, Delilah Fishburne, Zaya Wade, Gabrielle Union, Gina Torres, Storm Reid and Cooper Koch attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Guests attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Dixie D’Amelio attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Dixie D’Amelio attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Marc Eram, Jason Bolden, Chris Horan and Maeve Reilly attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Rickey Thompson and Dixie D’Amelio attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Gabbriette attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Jason Bolden, Chris Horan and Maeve Reilly attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Isabela Merced, Zaya Wade and Storm Reid attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M A view of atmosphere is seen as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Reign Judge attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Aliyah Wan attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Ryan Destiny attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Rickey Thompson (L) attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Storm Reid attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M A view of atmosphere is seen as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Storm Reid attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Maeve Reilly attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Chris Horan attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Storm Reid attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Storm Reid attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Gabbriette attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Dixie D’Amelio attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Dixie D’Amelio attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Cooper Koch attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Gabrielle Union and Cooper Koch attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Zaya Wade, Gabrielle Union, Delilah Fishburne and Gina Torres attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Zaya Wade and Gabrielle Union attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M (L-R) Isabela Merced, Zaya Wade and Storm Reid attend as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Aliyah Wan attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Reign Judge attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Gabrielle Union attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Gabrielle Union attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Maeve Reilly attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Dixie D’Amelio attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Chris Horan attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Reign Judge attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Ryan Destiny attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Ryan Destiny attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Dixie D’Amelio attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.
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H&M Celebrates Studio Resort And Upcoming Collections At SoFi Stadium
Image Credit: Getty Images for H&M Cooper Koch attends as H&M celebrates their Studio Resort and upcoming collections at SoFi Stadium on April 28, 2025 in Inglewood, California.