Gigi Hadid is the face of Rabanne’s Million Gold for Her campaign, promoting the latest fragrance from the French design house. As a global ambassador of the brand, Hadid takes center stage in the campaign, dripping in gold. The supermodel is seen in a Rabanne chainmail minidress and a monochromatic white suit.
The fragrance, which launched internationally last fall, is making its U.S. debut, with Hadid leading its promotional efforts. Million Gold for Her is Rabanne’s first grand floral fragrance created by perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau and Loc Dong. The scent combines creamy lavender oil with Tonkalactone, Mandarin oil, rose, ylang-ylang, jasmine, mineral moss accord and vanilla bourbon absolute.
In August, Hadid was named Rabanne’s global ambassador, joining the ranks of iconic muses such as Audrey Hepburn and Jane Fonda. Reflecting on her connection to the brand, Hadid revealed to WWD that Rabanne’s 1 Million men’s scent was a vivid memory from her teenage years. “I dated someone as a teenager who wore that,” she recalled in an exclusive interview. “That bottle is such a vivid memory. I always loved the graphicness and the concept of that gold bar.”
Here, WWD takes a closer look at Gigi Hadid’s Rabanne campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.
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Gigi Hadid for Rabanne
Image Credit: Courtesy of Rabanne Gigi Hadid stars in Rabanne’s Million Gold for Her campaign.