CANALI‘S FIRST: Canali has named Stefanos Tsitsipas its first brand ambassador.
Starting from the Wimbledon Championship, running from Monday to July 13, Tsitsipas will be featured in editorial content, official appearances and bespoke campaigns.
“Stefanos stands for more than performance — he represents values we believe in deeply: dedication, composure and the constant pursuit of excellence,” said Stefano Canali, president and chief executive officer of the Italian menswear company. “He brings depth, integrity and a strong sense of identity — qualities that align naturally with our vision.”
You May Also Like
Related Articles
Tsitsipas, who is Greek by birth, has won 12 ATP Tour singles titles, and contested two finals, at the 2021 French Open and 2023 Australian Open. On the court, his favorite shot is the one-handed backhand.
This marks a further connection with the world of sports for Canali, following the three-year partnership inked in 2024 with storied soccer team FC Internazionale Milano, best known as Inter and one of the two main soccer teams of Milan.
Canali was founded in 1934 and, now in its third generation, it remains an independent family-run business that retains tailoring at the core, integrating technology into the artisanal process.
Earlier this month ahead of the label’s presentation during Milan Men’s Fashion Week, Stefano Canali said “the first half of the year showed once again encouraging signs. In uncertain times, customers seek reliable brands that offer consistency and real content.”
The Italian menswear specialist said it continues to fuel its investments, which include new store openings. In July, Canali will inaugurate a store in Los Angeles, “proving the centrality of the United States, which remains a driving market for the growth of the brand and where we continue to grow at a double-digit pace even with the uncertainties linked to the tariffs.”
At the same time, China remains “a country we continue to believe in, even in a phase of slowdown which is connected to exogenous factors,” he continued. In fact, coming up next is the opening of a Locanda Canali, which “blends hospitality, experience and a lifestyle vision.”