Los Angeles — Warner Bros. is banking on celebrity designer Nicky Hilton to help its Tweety property take flight at retail.
The studio announced today at the Licensing 2006 International show plans for a long-term relationship with Hilton, who will create a variety of high-end apparel and accessories under the label Tweety Designed by Nicky Hilton to roll out exclusively in so-called pop-up stores in key markets next spring before a multi-tier retail launch.
For complete coverage, see tomorrow’s issue of WWD.
Warner Bros. Teams Up With Nicky Hilton and Tweety Bird
Warner Bros. is banking on celebrity designer Nicky Hilton to help its Tweety property take flight at retail.