Lisa Rinna, owner and buyer, Belle Gray boutiques
WWD: What do you carry in your bag?
Lisa Rinna: Water, MAC Prrrr lip gloss, BlackBerry, EmergenC packets, business cards.WWD: How do you unwind at the end of the day?
L.R.: With a massage by Seline.
WWD: What do you eat?
L.R.: I don’t eat usually during the shows.
WWD: What key items are you looking for?
L.R.: Great dresses, fresh tops and new designers.
WWD: What shows will you hit?
L.R.: Kevan Hall, Ya-Ya, Erica Davies, Louis Verdad, Frankie B.
WWD: What is your energy boost?
L.R.: Yerba Mate tea.
WWD: Heels or flats?
L.R.: Heels!
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Serene Hsu, president, HSN PR
WWD: What do you carry in your bag?
Serene Hsu: Cell phone charger, water, protein bars, concealer and Tab Energy.
WWD: Heels or flats?
S.H.: Flats. Chanel and London Sole ballet slippers.
WWD: Do you have a favorite outfit for fashion week?
S.H.: Frankie B. jeans and cashmere sweaters.
WWD: What is your pre-show ritual?
S.H.: Coffee, Tab Energy and a lot of prayers.
WWD: How do you unwind at the end of the day?
S.H.: I don’t do that until fashion week is over.
WWD: How do deal with crashers?
S.H.: As politely as possible. I’ve literally removed people from the front row myself. That’s the most horrifying part of fashion week.
Phira, agent, Photogenic Models
WWD: What are the five essentials in your pockets?
Phira: Blackberry, iPod, whisky flask, my charts.
WWD: What’s on your iPod?
P.: R&B, jazz and classical. It calms me down when I have designers screaming at me.
WWD: What shoes do you wear?
P.: Dunks Jordans, Blazers and Chucks.
WWD: What is your fashion week uniform?
P.: Plain white T-shirt and good jeans. I like Acne, Corpus, Nudie and APC.
WWD: What is your pre-show ritual?
P.: I go backstage and give everyone hugs and kisses and make them feel great. Let them know that their agent loves them.
WWD: What is your favorite energy booster?
P.: I drink lots of water.
WWD: Favorite late-night eats?
P.: I like the Mexican stands and Sushi Mac on Third Street.
Lori Taylor, makeup artist, Smashbox
WWD: What do you carry in your purse?
Lori Taylor: BlackBerry, Smashbox lipstick in Elegant, Smashbox lip gloss in Crystal, Big Red gum, Fiji water.
WWD: What beauty products do you always have on hand?
L.T.: Smashbox Call Time Refresher Spray or Epicuren Spray With Lavender.
WWD: What shoes do you wear?
L.T.: Sigerson Morrison black ballet flats and chocolate brown BCBG riding boots.
WWD: What is your fashion week uniform?
L.T.: Classic Levi’s peg-leg or my old Joes and any top with an Empire waist.
WWD: What is your favorite energy booster?
L.T.: Red Bull.
WWD: How do you unwind at the end of the day?
L.T.: Go hang out in the VIP section and have a glass of whatever they’re serving.
Jeff Vespa, co-founder and photographer, WireImage
WWD: What is your camera of choice?
Jeff Vespa: Cannon Eos 1D Mark II.
WWD: What shoes do you wear?
J.V.: John Varvatos Jack Purcell’s.
WWD: What do you always carry in your bag?
J.V.: Water and a pen.
WWD: Where do you eat?
J.V.: If I get to eat, it’s from the sushi bar in the lobby or chips and dip backstage with the models.
WWD: Who has the best celebs in the front row?
J.V.: Louis Verdad.
WWD: What’s your favorite energy booster?
J.V.: An A-list celeb.