American artist Laurance Rassin is broadening his repertoire.
Rassin, whose works evoke a remembrance of Picasso and Matisse, is expanding into fashion with some help from Duggal Visual Solutions.
The artist’s works, which also reflect his film background, are vivid contrasts of light and color.
Rassin plans to pick a select group of works and have the originals printed onto textiles for use on apparel products such as scarves and other accessories, pareus and swimwear. He is relying on Duggal’s expertise in imaging to ensure the correct color transfer onto the textiles. Working with Duggal will enable Rassin to go from “concept to creation within a week to 10 days,” bypassing the lead times needed to source fabrics, getting prints dyed, as well as the requirement of producing larger quantities to be cost effective.
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According to Baldev Duggal, the labels for works will indicate that the product is exclusively made in New York, and that local craftspeople will be employed. Duggal has facilities in Manhattan and Brooklyn.
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So far, Rassin has produced a small collection of scarves, headbands and pareus. He’s targeting the well-heeled women who frequent Barneys New York and Bergdorf Goodman. A small silk scarf might be priced around $300, while a silk pareu might be more than $900.
Rassin is working on a project with lingerie designer Deborah Marquit for an upcoming art and lingerie show that will be held at Rassin’s Chelsea gallery and showroom on Oct. 5, at 514 West 25th Street. After that, the two hope to work together on swimwear. Rassin and Duggal are researching the saturation of color on spandex for the proposed swimwear line.
Owners of Rassin’s artwork include Richard Kay, co-president of Herman Kay Bromley; David Redden, vice president at Sotheby’s, and Michael Stanley, executive vice president at factoring firm Rosenthal & Rosenthal.