PARIS — Mango has caught the luxury bag bug.
The Spanish fast-fashion retailer unveiled its first icon bag, dubbed Pantone after its range of 12 hues, at the Palais de Tokyo here Thursday. “We decided we needed a Mango bag,” said Cristina Esquerdo Farrus, accessories manager for the brand, which produces around 400 accessory references.
“The move came following research that showed customers were ready to spend more money for quality,” she said, citing as an example Mango’s recent cashmere collection, which sold out in days.
Vivid color and volume are featured as key design elements for the suede logo-embossed tote, which comes in three sizes and retails at around $200. It will hit stores internationally next month. Accessories represent around 12 percent of revenue for the brand, according to a Mango spokeswoman, who said the firm is scouting a European location for its second accessories-only boutique, dubbed Mango Touch. The brand’s first Mango Touch store, which stocks bags, shoes, jewelry and glasses, opened in Madrid in 2005.