NEW YORK — With her new lip care line, Lucy B, British makeup artist Lucy Baldock is aiming to give consumers a full “bee-stung” pout.
Baldock’s line, which was launched last week, is made up of four products designed to work together to create fuller lips. The quartet includes a lip moisturizer, called Lucy B Lemonade, which is priced at $16 and contains organic ingredients like avocado, lemon and jojoba oils.
Other products in the line include Lip Tease, a $17 exfoliator containing vitamin E, and two lip glosses, called Lucy B Fresh Juice and Lucy B Tinted Lip Balm. The balms offer varying levels of shine, with Fresh Juice providing a higher gloss.
The U.K. native, who now lives in Australia, was inspired by the Aboriginal tradition of using indigenous flowers to promote mental and physical well-being. Baldock worked with Australian bush flower expert, Ian White, to develop flower essences to be used in the line. As a result, Lucy B employs boab, dog rose, and desert rose extracts, which are all said to relax and heal, thanks to their aromatherapeutic benefits.
“The flower essences are very powerful, but subtle at the same time,” said Baldock. Lucybcosmetics.com will include suggestions on achieving a balanced lifestyle.
Lucy B was introduced at Henri Bendel, Studio at Fred Segal in Santa Monica and selected Victoria’s Secret stores. While Baldock would not confirm sales figures, industry sources forecast that Lucy B could do up to $1 million in retail sales during its first year.
Later this year, three of the Lucy B lip products, Fresh Juice, Lip Tease, and Tinted Lip Balm will be marketed in a set, called the Stung Lips Kit, which will be priced at $45.
Plans call for the introduction of color cosmetics for the eyes and face, as well as body care items, next year. Baldock is planning a trip to the U.S. in early 2006 to promote the planned color cosmetics launch.