DALLAS — Bliss is on a roll. The New York spa and skin care company is expanding with new spas, new products, a growing mail-order and e-commerce business at blissworld.com and distribution through other retailers.
Bliss products also are available at over 450 retailers including Bloomingdale’s, Harrods, Harvey Nichols, Neiman Marcus, Saks Fifth Avenue, Selfridges and Sephora.
In partnership with W Hotels, Bliss in June opened a 5,107-square-foot spa at the new W Hotel at Dallas’s new Victory Center, the lifestyle shopping, retail and residential center near downtown here.
The spa includes nine treatment rooms for women and men and a wide range of beauty services, including the already popular triple oxygen treatment, ginger rub, hangover herbie and carrot-and-sesame body buff, as well as Fat Girl Slim Anti-Cellulite cream and a lemon face-and-body bar.
With the new unit here, Bliss now operates eight spas, including three in New York (in SoHo, on 57th Street and on 49th Street) and ones in San Francisco, Chicago, Los Angeles and London.
“Bliss will grow at least 40 percent overall in 2006. The brand continues to resonate with consumers across all channels,” said Richard Dantas, president of Blissworld LLC, a subsidiary of Starwood Hotels and Resorts, which owns the W chain, among other hotels. “Our new Dallas spa is already generating almost as much business as our well-established spa in Los Angeles. The response has been awesome. Business is good across the chain.”
Bliss, in business 10 years, plans to open a spa in Scottsdale, Ariz., before year’s end at the new W Hotel there and another in Istanbul by year-end 2008. An international push into Hong Kong and across Asia is tentatively on the schedule in the next few years.
There are close to 80 skin care and treatment products in the collection and more are scheduled to be launched before the end of the year.
New products to be launched this fall and holiday include Bliss Steep Clean Self-Heating Body Polish, a buff-style polisher that is infused with pineapple enzymes and beeswax beads, among other ingredients, at $42; Triple Oxygen Instant Energizing Mask, which includes vitamin C, at $65; Spaahh-Kling Body Butter, at $32; Best of Bliss, a six-item collection of popular soaps, scrubs and body butters, at $45; Lemon and Sage Scrubs Deluxe, at $47; Mistle-Toes, a pedicure set, at $40; Foam for the Holidays, a six-pack of bath and skin care products, at $25; Jingle Bell Socks, a moisture gel-padded, foot-softening sock, at $48, and Two Turtle Gloves, self-activating grapeseed and ceramide gel-lined moisture gloves, at $48.
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“We continually and rigorously look at our portfolio to see how best we can grow the Bliss brand.” said Dantas.