Neiman Marcus has partnered with Jacquemus to create a bowling-inspired installation in its NorthPark store in Dallas. The immersive display spotlights the French house’s “Le Petit Turismo” bowling bag, which is new to the retailer. The installation features an operational bowling alley where customers can play a game.
The new installation marks a special venture for the two brands as Neiman Marcus is the first to bring an immersive Jacquemus experience to Dallas.
“At Neiman Marcus, we seek to create unforgettable experiences that connect our clients with the brands they love in meaningful ways. Partnering with Jacquemus on this immersive installation is a testament to the power of collaboration and innovation in luxury retail. Simon’s visionary approach to design and storytelling aligns perfectly with our commitment to delivering unique, engaging moments, and we’re thrilled to bring this exclusive experience to our Dallas customers.,” said Jodi Kahn, vice president, luxury fashion at Neiman Marcus.
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As reported, Jacquemus has reissued some of its best-known designs, including dresses worn by Kylie Jenner, Bella Hadid, Dua Lipa and Blackpink’s Jennie Kim, for a 15th anniversary capsule collection. To mark the occasion, Jacquemus has taken over five of the windows at the Saks Fifth Avenue flagship in Manhattan for two weeks, starting last Wednesday. The activation also includes in-store displays at Galeries Lafayette in Paris, Harrods in London and Beymen in Istanbul.
Last year, Neiman Marcus honored Simon Porte Jacquemus, founder and creative director of Jacquemus, with the Neiman Marcus Award for Innovation in the Field of Fashion. The award was announced in February 2024 and he was awarded in March in Paris.
Through the Neiman Marcus Awards, the retailer partners with honorees to create exclusive brand expressions. Known as “retail-tainment,” these installations, activations and events bring brands to the retailer’s customers in an entirely new way.
To celebrate the partnership, some 100 guests gathered Thursday for a cocktail party in the new Jacquemus installation at Neiman Marcus North Park. Guests bowled all night and explored a selection of Jacquemus’ most popular handbags, including the new “Le Petit Turismo” style. Kahn was the first of the evening to bowl a strike.
The installation and window displays will be up through April 2.