Roger Farah, co-chief executive officer of Tory Burch, will be transitioning into the role of executive director effective March 1.
In the newly created advisory role, Farah will advise the company on such matters as logistics, distribution and corporate structure. Burch’s volume from ready-to-wear and accessories is in excess of $1 billion, sources said.
As reported, Farah was also named to the Tiffany board of directors this week, a post he will assume March 6.
Tory Burch, co-ceo and chairman of Tory Burch, said, “We are appreciative of Roger’s contribution over the last two and half years and his continued commitment to Tory Burch. We look forward to working with him in this new role.”
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Farah said, “I had the privilege and great opportunity to have closely worked with Tory Burch and her team during the company’s exciting time of growth. I look forward to partnering with Tory, John [Mehas, president] and Robert [Isen, president of business development and chief legal officer] in this new role to support growth and Tory’s long-term vision for the company.”
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Last October, Mehas joined Burch as president, reporting to both Burch and Farah. He also became a member of the company’s Executive Directors Office, a management group comprised of Burch, Farah and Isen. A 15-year veteran of Ralph Lauren Corp., Mehas had served as president and ceo of Club Monaco for the previous 13 years.
Farah, who joined Burch in 2014, is the former vice chairman of Ralph Lauren Corp., who is often credited with transforming Lauren into a global powerhouse. When he joined Burch, there was speculation that he was brought in to help take the company public, but he repeatedly said during his tenure that there were no plans to take Burch public and that he enjoyed being at a privately held firm.
During Farah’s tenure, Burch launched Tory Sport after two and half years in development, opened five Tory Sport stores and will unveil a new London flagship at 223 Regent Street on March 29 as part of the company’s plan to extend its presence in the British capital. The company has been investing heavily in technology and new businesses, which in addition to Tory Sport, are categories such as fragrances and watches.
Speculation centered on Farah earlier this month when Stefan Larsson said he would step down as ceo of Ralph Lauren Corp., although sources repeated Farah’s insistence that he did not want to take on a full-time role at another public company.