PARIS — Le Buisson is a new French jewelry brand that describes itself as “badly brought-up.”
Created by a team of designers — Michèle Monory; industrial designer Matali Crasset and her husband and partner, Francis Fichot, and interior-design duo Stéphane Arriubergé and Massimiliano Iorio, founders of the Domestic wall sticker brand — the line launched this month at Parisian concept store Colette after a year in development.
It was not really a lack of manners that brought the designers together but their ability to think outside the box in regard to creating fine jewelry.
“We asked the designers to change the codes of jewelry, to make something that is a talisman, for oneself,” Monory said. “In traditional jewelry, the stone is always facing the outside, to be seen. We wanted to bring the stone back to the wearer.”
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The result is a collection of some 20 pendants, including Crasset’s torch-inspired necklace, in which the stone faces downward, illuminating the décolletage as it catches the light.
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Crasset said the brand is working on a collection of rings to add to the offer.
The collection ranges in price from 470 euros, or $656 at current exchange, for a pendant in 18-karat black or yellow gold and white diamonds to 8,000 euros, or $11,166, for Crasset’s equalizer necklace in 18-karat yellow gold with quartz, peridot, citrine and garnet.
Each product is made in Thailand from ethically sourced gold, precious and semiprecious stones.
The line will remain exclusive to Colette for a year, although international openings in similar locations are possible eventually, Monory said.
She would not predict first-year sales, only saying: “We have brought together enough creative talent and skills to make this work. It takes time to implant a new brand, but we are not doing it to lose money.”