MILAN — Giorgio Armani is making its debut at Net-a-porter with a special collection to be exclusively available at the online luxury retailer beginning Nov. 1.
Infused with the brand’s signature timeless elegance, the lineup is defined by the introduction of a poetic motif inspired by an Oriental landscape, which is rendered with rich jacquards and washed prints on a range of pieces. For example, it gives a romantic feel to a draped gown featuring embroidered details at the bodice. It also appears on the cuffs of a silk wrap blouse embellished with a delicate bow and worn with coordinated fluid pants. The collection also includes a jacquard coat and a range of evening dresses, such as a flared-skirted strapless bustier style.
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This collaboration with Net-a-porter will enhance the online presence of the Giorgio Armani company, which has just unveiled its new web site. Developed in collaboration with YNAP, this features a deep integration with contents, social media and e-commerce.