Frette is celebrating its 150th anniversary with an exhibition dedicated to fashion at the new Palazzo Morando Costume Moda Immagine exhibition space. The venue is located in a stately, recently restored 18th-century building in Milan’s golden shopping triangle near Via Montenapoleone.
The show, “The Thread of Dreams-Il Filo dei Sogni- Frette 1860-2010,” displays historical jacquard weaves designed for the national army or handmade patterns created for luxury cruise linens. Juxtaposed are film images featuring Frette bed sheets and artistic installations combining past and modern influences. “Heritage and the future strongly play against each other,” said Enrico Marinelli, president of Edmond Frette. “The exhibition is dynamic and interactive, in a contemporary space, not a typical museum, that shows how the brand remains contemporary and continues to set trends.”
A live performance — Home Couture Home — by Italian designer Angelo Figus and fashion school Polimoda International Institute Fashion Design & Marketing, will take place on Wednesday, during the Salone del Mobile.
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The Frette exhibit will be held until May 2 and then move on to the Shanghai 2010 Expo.
The three-story space, a project supported by Milan’s fashion councillor, Massimiliano Finazzer Flory, also houses historic dresses from the 1700s to the 1900s.