Latest in Denim
Mark Werts: Pushing a New Model
Forging a licensing relationship with Macy’s gave the founder and ceo of American Rag and Industrie Denim a…
The New China Hand in the Denim Industry
Higher labor, commodity and energy costs have driven prices up.
Me-Ality: Sizing Up the Customer
The company's size-matching capabilities can help take the mystery out of finding clothes that fit right.
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People StyleWatch: The Reader as Customer
Editor Susan Kaufman came armed with statistics to provide insight into her target reader's shopping habits…
Emily Current and Meritt Elliott: Viewing the Brand as a Filter
A brand's filters — words that speak for the brand — should shape all aspects of its strategies and…
Bonobos: Making Room for Jeans
Purveyor of better-fitting pants has focused on offering a pared-down, straightforward five-pocket denim…
G-Star: Projecting the Unexpected
A denim brand lacking in heritage can compensate for it with the element of surprise.
Buttering the Bread in Berlin
Eleven years after it started, the Bread & Butter trade show takes up long-term residency at Airport…
Alberto Candiani: Sustainability Goes Fashionable
According to the fourth generation of a family with an 80-year history of making denim, the gap between…
Timeline: Guess at 30
Highlights through the years.
Guess Inc.: Finding Riches in Retail
The brand has maintained its appeal to generations of female shoppers by adapting to shifts in the retail…
VF Sees Cause for Optimism in Denim
Seven gains momentum as cost pressures are ready to ease.
Printemps Doubles Down on Denim
Paris store sets new deli-inspired jeans area for May opening.
Extreme Sports Bleed Over to Denim
High-performance products resonate with participants in high-risk pursuits.
Jeans Firms Adapt With Denim Do-Overs
Brands are taking a second look at positioning, fashion to meet changing needs.