Latest in Denim
True Religion Develops a Blue Jean Meant to Shape Your Butt
True Religion has tapped fashion influencer Anastasia "Stas" Karanikolaou to star in its campaign.
Model and Actress Iris Law Features in Nostalgic Campaign for New Guess Jeans Label
The new Guess Jeans label is drawing on the spirit of the Guess Inc. campaigns from the '80s, '90s and 2000s.
Cowboy Cool: Wrangler Celebrates Heritage Amid Western Revival
Wrangler's Vivian Rivetti emphasizes Western's enduring appeal as the brand leverages its heritage and…
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Ronny Kobo Gets Behind a New Denim Push
She will offer 12 styles for fall 2024 including jeans, dresses, a jumpsuit, jackets, bodysuits and a skirt.
Joe’s Jeans Taps International Stylist Dani Michelle as Creative Director
She will continue as a stylist for celebrities such as Hailey Bieber and Kendall Jenner.
Denim Players Feel Fashion Slowdown Pinch but Keep Upping Sustainability Cred
Vintage and worn-in aesthetics, full cotton designs and eco-minded blends answered customers' demand for…
Closed, a German Label Rooted in Denim, Tweaks Visual Identity
The firm switched up its logo, packaging and imagery as it guns for 200 million euros in revenues within the…
Denim Guru Adriano Goldschmied Enters Partnership With OVS
The denim expert was tasked with advancing OVS' denim offering across style and sustainability.
Wrangler Signs Country Music Singer Lainey Wilson as Face of Fall 2023 Collection
She will support the brand via campaign imagery, social media content, onstage denim exclusivity and personal…
G-Star Raw Releases AI-designed Denim Collection
The brand worked with AI app Midjourney to create 12 cape-like designs.
Allen Edmonds Taps Raleigh Denim Workshop for Legend Series
The footwear company is looking to the denim brand for the second drop in the series.
Abrand Jeans Launches Next Icons Model Search
It is working in partnership with Urban Outfitters and Precision Management.
EXCLUSIVE: Frances Valentine Debuts Denim Collection
The lifestyle brand is launching its two-piece denim collection at a time of sustained growth.
The Godfather of Denim, Adriano Goldschmied, Takes a Page From History to Launch His New Brand
The label, Daily Blue, will be made in Los Angeles and aims to use sustainable technology to be more…
Playboy Launches Denim Brand
The women's and men's line is Playboy's first solo venture into the denim market.