The Natori Co. is introducing its second iPhone and iPad application for bra shopping called The Natori Bra App.
The app, which is free through the iTunes Store, allows users to find bras that fit their silhouette and lifestyle.
“Find your support system: bras that will never let you down,” is the app’s marketing handle.
Josie Natori, chief executive officer of the Natori Co., said, “Customers always ask me how to find the perfect bra, so I wanted to create this app for to make it easier for women to feel comfortable and look their best.”
She noted that 80 percent of women are wearing the wrong bra size. “A well-fitted, supportive bra can make you look slimmer and also make your clothes fit better. Eight out of 10 women wear bras that don’t fit but now finding the right bra doesn’t have to be such an ordeal.”
The app features a questionnaire to determine the correct bra for different women’s lifestyles which consists of six questions related to activity, attitude and bra size. The app then recommends two to three bra options after which consumers are asked to click the “Find Your Fit” calculator to determine their correct bra size.
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Suggested bras can be purchased on an iPhone or iPad through a link to Natori.com, or consumers can receive results via e-mail to facilitate purchases at a later time.