Collette Dinnigan is going back to her roots.
The Sydney-based designer is about to reboot her popular Wild Hearts by Collette Dinnigan intimate apparel line exclusively through Target Australia. Dinnigan launched her business in 1990 with a dry clean-only silk and antique lace lingerie line that evolved into a premium ready-to-wear line. She shuttered it last year.
Launching into 172 Target stores nationally and Target.com.au/collettedinnigan on Thursday, the 60-unit cotton, satin and guipure lace line of camisoles, slip dresses, balconette bras, French knickers and G-strings ranges in price from 15 Australian dollars of $11 at current exchange for a Satin and Lace Frilly G-String up to 45 Australian dollars or $32 for a Midnight satin chemise or a printed sateen Rosebud Teddy.
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“It’s very much designed for anywhere from an 18-year-old to a 50-year-old woman in mind,” said Dinnigan, who also tapped Australian fashion photographer Nicole Bentley to shoot the accompanying marketing campaign starring Dutch model Marloes Horst, that will bow in print and outdoor from next week.
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It will be the third iteration of the Wild Hearts line, which was originally produced under license to London’s Marks & Spencer from 2001-2004 and then from 2008-2010 through Target Australia.
“Target asked would I do it again and I had it in the back of my mind, but then when I decided to close all the retail side of it and stop showing in Paris I thought, you know what, it’s a great thing to do” said Dinnigan. “I think it [lingerie] is the DNA of the designer really. It’s me, my aesthetic, because I’m feminine. I design for a woman, I don’t design for what I think a man wants it to look like and also I have a good understanding of structure and fit and detail. My training has been in corsetry. To be able to understand that intricacy of how boning works and underwires, hooks and eyes… it’s really classical couture training applied to things that appear to be whimsical and nothing.”