Brayola has raised $2.5 million in Series A funding.
According to Orit Hashay, Brayola’s founder and chief executive officer, investors include Haim Dabah of HDS Capital and Jonathan Benartzi of First Time Capital. Brayola has raised a total of $4.8 million since launching.
The brand has also brought on Margo Andros as its senior vice president of merchandising. Andros previously owned lingerie store The Pink Slip, which was located in the Grand Central Terminal in New York.
Hashay started the company in 2012 to improve the bra-buying experience. It’s a multibrand intimate apparel retailer that prompts its customers to upload faceless pictures of themselves in order for its community to vote on whether the bra fits or not and a bra expert ends the polling by offering a final say. It carries brands including Le Mystere, Wacoal, Playtex and Chanelle. It started out as an affiliate service, but now Brayola works directly with vendors but holds no inventory, but it will down the line with its own marketplace.
Hashay plans on using the investment to continue to build the team and focus on marketing.