LONDON — Lights, camera, fashion.
British television network ITV and retailer Marks & Spencer have partnered on a new competitive reality TV show, “M&S: Dress the Nation,” following 10 participants — some with backgrounds in fashion and some without.
Contestants will compete in a series of tasks to secure an in-house design role at M&S.
British television presenters AJ Odudu and Vernon Kay will host the show.
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Many of the challenges are inspired by M&S’s clothing offerings, as well as the retailer’s approach to design, from identifying key product trends to designing and developing original clothing pieces. Participants will tackle making everything from occasionwear to athleisure, in what amounts to the ultimate job interview.
“The judges and I have been blown away by the talent, drive and originality from the fantastic designers who took part. It has been a joy to see the different personalities shine through the product they’ve created as the series has gone on,” said Anna Braithwaite, marketing director for clothing and home at M&S.
“At M&S we truly champion the British high street and of course we have been dressing the nation for years, and hope to continue doing so in many more years to come. I’m thrilled that this program will spotlight some of the U.K.’s incredible emerging designers, and I hope will pave the way and inspire future British talent,” she added.
In addition to M&S’s existing design team judging contestants, a series of celebrity guests will join the judges panel.