DTC Chat is Rivet’s discussion series with direct to consumer (DTC) brands to get a deeper dive into their business and latest collections.
Alejandro Chahin is the founder and CEO of denim brand Mott & Bow. The company, which launched in 2014 with men’s jeans and expanded to women’s jeans two years later, offers a wide selection of fits and washes starting at $99.
With over 30 years of denim expertise applied to “every pair” of its jeans, Mott & Bow has a deep-rooted history in denim. Chahin gained a deep understanding of what goes into a pair of premium jeans—and the price markup that usually follows—at his family’s denim manufacturing facility located in Honduras. The same family-owned operation controls Mott & Bow’s entire manufacturing process and as a vertically integrated company, the brand can ensure consistent, premium-quality products and better pricing for consumers.
Related Stories
Here, Chahin discusses how the pandemic affected Mott & Bow‘s business and what the best-selling denim fits are.
Rivet: What are your bestselling fits?
Alejandro Chahin: For men’s, one of our bestselling fits is our slim-fit jeans which come in an array of colors, including light gray, dark blue, navy and more. For women’s, the slim boyfriend fit is our best-seller—available in the same shades as the men’s.
Rivet: What are your bestselling non-denim items?
AC: Our men’s Driggs T-shirts and women’s Marcy T-shirts are some of our bestselling non-denim fits.
Rivet: What’s new in the latest collection?
AC: This spring we introduced a men’s twill jean in multiple colors, including bone, light gray, slate and apricot.
Rivet: What’s the best decision your company has made in the last year?
AC: The best decision we made was focusing on hiring top talent.
Rivet: How much is the average purchase?
AC: Between $150-$200.
Rivet: In what ways has the business changed since the pandemic for the better? For the worse?
AC: A new demographic was made comfortable with e-commerce.
Rivet: How would you describe yourself as a consumer?
AC: I would describe myself as a person who loves purchasing premium staples of clothing.
Rivet: What percentage of your customers are repeat customers?
AC: About 35 percent of customers come back for more.
