June 2007
The iPhone goes on sale at Apple’s 164 stores nationwide on June 28. The 4GB base model launches at $499.
September 2007
The iPhone races to a sales milestone. “One million iPhones in 74 days — it took almost two years to achieve this milestone with iPod,” said Apple chief Steve Jobs.
April 2009
Yoox quietly launches beta iPhone app and receives 710 orders in its first month, which founder Federico Marchetti called “quite encouraging.” Brands and retailers from across the spectrum pile in, making the iPhone fashion’s new must have.
January 2010
Apple introduces the iPhone’s larger counterpart, the iPad.
June 2010
The iPhone 4 adds a front-facing camera, opening the door to selfies galore, video chat and more.
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Apple cofounder and the force behind the iPhone Steve Jobs dies at 56. “Steve cared about product like no one else. He was always focused on innovating, editing and simplifying. He was unwavering in his vision,” remembered former Apple board member Millard “Mickey” Drexler.
September 2012
The iPhone 5 gets bigger with a 4-inch display that makes room for an extra row of icons.
September 2013
Burberry partners with Apple, shooting its spring runway show on the new iPhone 5s. “We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology,” said Christopher Bailey, Burberry’s chief creative officer.
September 2014
The iPhone 6 roll out adds a Plus model, with a 5.5-inch display for living large on the go.
September 2014
The iPhone’s smaller cousin comes to the wrist as Apple jumps into fashion with the Apple Watch.
December 2014
Apple’s iPhone garners 52.5 percent of all mobile web traffic and 46 percent of all app traffic, according to Chitika Insights.
July 2016
One billionth iPhone sold. Chief executive officer Tim Cook said, “We never set out to make the most, but we’ve always set out to make the best products that make a difference.”
September 2016
Samsonite’s Speck draws inspiration from peacock feathers used by Saint Laurent and chinoiserie from Gucci for its fall iPhone cases — a category that’s become big business. ABI Research projects global revenues of mobile accessories, including cases, will top $110 billion in 2021.
October 2016
Apple reports 2016 iPhone sales of $136.7 billion, a decline of 12 percent that the company attributes to a lower rate of upgrades and macroeconomic challenges.
June 2017
As the iPhone approaches its 10th anniversary, Apple introduces the HomePod a wireless speaker, moving the company more toward a future of conversational commerce, which many experts see as the next big thing after the iPhone.
September 2016
The iPhone 7 does away with the traditional headphone jack as Apple pushes further into wireless, introducing its wireless headphones, AirPods.
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