Software company Billetz Industries said it will partner with select luxury brands in an attempt to engage and increase sales from Millennials. Amid a rapidly evolving landscape where fashion apparel retailing converges with technology, Billetz said the app is focused on staying abreast of current consumer preferences while integrating technology aimed at reducing risks for cyber threats and fraud.
The firm’s solution is a cloud-based, secure messaging commerce app for the iPhone, 9Temples, which the company said “reimagines” e-commerce by creatively advancing how encrypted messages are sent and received through a stylish monochromatic color scheme and photo-centric interface. The app is being positioned as a “white label” service.
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The 9Temples app incorporates mobile commerce, conversational commerce, TV commerce, security, on-boarding, data analytics, administration and availability to enhance and streamline the overall e-commerce experience for users. Especially pertinent to the fashion apparel and retail industry, the software is also powered to live-stream runway shows and events.
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Striving to connect “conversations and commerce,” the app aims to help retailers and brands increase same-store sales and conversions, generate new sales transactions, drive foot traffic to stores (with the option for in-store pickup) and also help process pre-orders. While these features and functions are geared toward Millennials, the app can help also helping manage inventory, monitor fraud prevention and access qualitative and quantitate data for advanced analytics.
The app is being positioned as the market steers toward a wholly mobile-centric future. Smartphone penetration rates are highest for Millennials aged 18 to 24, with 98 percent owning smartphones according to a Nielsen report. And Millennials also tend to diversify their app usage more than older smartphone users, as noted in a recent comScore survey.
James Billetz, the company’s chief executive officer, said the “white-label commerce apps that we’ll create for luxury brands will pair e-commerce with messaging and television in an integrated manner.”