StriVectin launched two new antiaging products on QVC on Monday and sold over 27,000 units — more than 150 percent of the target — in the brand’s 153 minutes on the air.
“Our objective was to debut on QVC to build awareness and educate women around the country about our products — what they do, how they are formulated,” said Jill Scalamandre, chief marketing officer of Chrysallis, a division of Catterton Partners.
The QVC show, which aired on Aug. 8, presented StriVectin-TL Neck Cream and Face Serum Treatment Duo as “Today’s Special Value,” (a one-day only sale on a specific product). Regularly priced at $89 each, the two-product unit was offered at an introductory price of $109.98. Both antiagers, which were designed to lift sagging skin, contain ingredients like collagen-stimulating peptides, skin-toning botanical tensors and the brand’s proprietary niacin molecule.
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“We were very pleased with the results of the StriVectin-TL launch,” said Claudia Lucas, director of merchandising for QVC. “Our customers responded to the brand’s innovation and the competitive value we were able to offer.” She added that the shopping network is open to having more StriVectin shows in the future.
Scalamandre said that in the two days following StriVectin’s appearance on QVC, the brand generated three times the average amount of sales on its Web site, strivectin.com, as well as experiencing “lifts in retail sales” in brick and mortar outposts.
“Because StriVectin is uniquely positioned as a self-assisted brand, it [QVC] gives us the opportunity to directly talk to consumer,” said Scalamandre.