Bleecker Street continues to get more beautiful.
On Dec. 1, French luxury beauty brand Sisley will open its first freestanding New York City boutique at 343 Bleecker St., joining Marc Jacobs Beauty (385 Bleecker) and Nars (413 Bleecker) on the fashionable stretch of sidewalk.
The 760-square-foot space is the second boutique globally for Sisley — the first opened in Las Vegas in May — and launches a new store design. The new look is intended to reflect the brand’s identity as a high-end, family-owned French business.
“This new boutique design will blend seamlessly into the neighborhood, and we are sure it will become a destination,” said Jim Maki, Sisley’s U.S. executive vice president.
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The brand was founded in 1976 by Hubert d’Ornano, and Christine d’Ornano, Sisley’s international vice president and Hubert’s daughter, had a strong hand in the decor. “We wanted the boutique to feel warm and inviting,” said Christine d’Ornano. “Less like a retail space and more like an apartment where you can come and discuss your skin’s needs, have a facial or have your makeup done before a party. A Sisley home in downtown New York.”
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To encourage customers to spend time relaxing while discovering Sisley’s products, the store will have an area with a lounge and a library. D’Ornano is curating the library with the art and cultural books that inspire her family in the creation of products. British-based designer Marthe Armitage created the botanical-print wallpaper, while Brooklyn artist Lindsey Adelman designed the elaborate chandelier. Oak floors will be finished in a light gray tone to add a downtown-chic look to the space, said d’Ornano.
The spa cabine, a European staple, can be prebooked for facials, and it is the only location in downtown New York to have a full Sisley facial, said Maki. A separate, private makeup-application area is nearby. Full makeup applications will be complimentary with all facial treatments.
While executives declined comment on sales projections, industry sources estimated the boutique would do at least $1.5 million at retail in its first year of operation.