Mytheresa, the luxury multibrand digital platform that is part of the newly formed LuxExperience group, has reshaped its leadership through a series of promotions.
Simon Tweed has been promoted to chief commercial officer, responsible for driving
Mytheresa’s success and overall commercial strategy across all categories, encompassing buying and merchandising. Tweed was vice president of merchandise planning and sustainability management. He joined Mytheresa as interim manager retail and merchandising in 2016, and earlier held management positions at Selfridges, Joy and Yoox.
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Dominik Lass has been promoted to chief growth and site management officer, adding performance marketing to his current remit. He has been overseeing shop experience, onsite management and project management as vice president. Before joining Mytheresa in 2015, he held management positions at Planet Sports and Peek & Cloppenburg.
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“I am excited about the promotion of Simon and Dominik, two outstanding leaders who have already made significant contributions to the success of Mytheresa. Together with the existing team, they will drive Mytheresa’s growth within the newly formed LuxExperience group,” Michael Kliger, chief executive officer of Mytheresa, said in a statement Thursday.
The company also said Tiffany Hsu continues as chief buying officer leading the buying team and its strategies across all categories, and takes on the additional role of group fashion ventures officer of LuxExperience, where she will mentor and drive partnerships with new, emerging fashion brands.
A spokesman for Mytheresa said the executive changes reflect assignments recently made at LuxExperience, the holding company that includes Mytheresa and Yoox Net-a-porter. The spokesman also said the changes revealed Thursday did not involve any departures.
Tweed succeeds Richard Johnson, who became chief business officer at LuxExperience, and Lass succeeds Gareth Locke, who became chief data and digital officer at LuxExperience.
Mytheresa’s deal to acquire Yoox Net-a-porter was finalized last month, at which point the new, more diversified entity was renamed LuxExperience. The company’s ticker on the New York Stock Exchange changed to “LUXE.”
The Munich-based Mytheresa also indicated that Amber Pepper, chief marketing and customer officer; Julian Paul, chief creative officer, and Michael Kliger, group CEO of LuxExperience, all continue in their current roles. Kliger also continues to serve as CEO of the Mytheresa brand “for the time being,” the company noted.
LuxExperience operates the Mytheresa, Net-a-porter and Mr Porter luxury website brands as well as Yoox and The Outnet off-price sites.