Marks & Spencer, tapping deeper into the growing demand for “preloved” fashion, has launched a resale service on eBay.
The M&S x eBay storefront, introduced Tuesday, enables shoppers to trade in and buy back pre-owned M&S clothing, footwear and accessories. The online store is powered by Reskinned, a company engaged in garment repair, resale and recycling.
EBay indicated that the service accepts re-wearable items including footwear, handbags, belts, hats and scarves, which were previously excluded from M&S’ in-store clothes recycling scheme.
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Customers complete a short form on M&S.com or scan QR codes in M&S’ fashion, home and beauty stores, then send their “preloved” items using a free local courier service to Reskinned.
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For each return that includes at least one M&S-labeled item, customers receive 5 pounds off a spend of 35 pounds or more on fashion, home and beauty products online at M&S.com. The deal is valid for four weeks from date of issue.
The collaboration with eBay is the latest initiative under Another Life, which is M&S’ overall approach to circularity focused on “rewear, repair, recycle and resale.”
Items that can be worn again are professionally cleaned, repaired and listed by Reskinned on the M&S x eBay store. Items that cannot be resold will be responsibly repurposed or recycled. M&S will be contributing 15 percent of its profits from the eBay partnership to Oxfam, a group of NGOs that works to help end poverty and social injustices around the world.
“At M&S, we are committed to supporting customers to do the right thing and playing our part in reducing textile waste,” Monique Leeuwenburgh, director of sourcing and technology in fashion, home and beauty at M&S, said in a statement. “We’re delighted to be partnering with the preloved experts at eBay and Reskinned to launch a dedicated resale platform. This not only offers more ways for customers to give items ‘Another Life,’ but also an opportunity for customers to purchase items they might have missed from previous seasons — which are preloved.”
“For nearly three decades, eBay has partnered with fashion brands to help them sell seamlessly at every stage of the inventory life cycle, while championing the principles of re-commerce and the circular economy,” Kirsty Keoghan, general manager of European fashion at eBay, said in a statement. “M&S is a beloved British institution, known for its enduring quality and style, and a staple in wardrobes across the U.K. Welcoming M&S to the eBay marketplace represents an exciting milestone in our mission to make circular fashion more accessible, appealing and scalable.”
According to statistics from eBay and M&S, almost three in five consumers (59 percent) globally bought preloved goods in the last year. Pre-owned and refurbished products make up 40 percent of eBay’s gross merchandise value.