JW Pei, the Los Angeles-based fashion label known for its commitment to vegan design and accessible style, will throw open the doors of its first pop-up store Friday in New York City.
Based at 42 Crosby Street in SoHo, the 1,070-square-foot store will operate until December, with the possibility of extending.
JW Pei’s designs have been worn by such celebrities as Hailey Bieber, Gigi Hadid, Megan Fox, Emily Ratajkowski, and Selena Gomez.
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The pop-up marks not only the brand’s New York City retail debut, but its entry into the ready-to-wear category. The offering includes floral gowns, faux-suede sets, mesh-print silhouettes and other versatile designs, alongside JW Pei’s signature handbags and shoes.
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The rtw collection will be available at the pop-up, on its online store, and through its retail accounts. Throughout the season, limited-edition drops and exclusive colorways will be released exclusively at the New York City location.
The space is designed to embody femininity, bringing the spring 2025 collection to life through floral-inspired silhouettes, 3D appliqués, intricate embroidery, and bold digital prints, all within a light, airy layout.
Stephanie Li, cofounder of JW Pei, said, “Opening our first-ever JW Pei store in SoHo is a huge milestone for us. We’ve always designed with the modern woman in mind, and having a physical space allows us to connect directly with our community and bring our pieces to life in New York City.”
Asked what prompted them to offer rtw, she said, “The response to our accessories has been incredible — so much love and support. After that amazing feedback, we’re thrilled to officially expand into ready-to-wear. It felt natural to broaden our categories, delivering JW Pei’s effortless, inclusive vibe beyond handbags and footwear.”
Discussing what she anticipates will be their bestsellers, she said that after the success with their Elaina dress, crafted with 3D-appliqué to evoke blooming petals, they designed more silhouettes with this technique. They expect their floral dresses to continue being top sellers.
The brand is currently available online with worldwide shipping via jwpei.com and through a growing wholesale network. They look to open permanent brick-and-mortar JW Pei locations in the near future such as in Los Angeles.
The brand’s ready-to-wear pieces range from around $90 to $300 for its more intricate silhouettes. The company currently wholesales the brand at Nordstrom, Revolve, Shopbop, Level Shoes, Galeries Lafayette, John Lewis, La Maison Simons, La Rinascente, De Bijenkorf, The Iconic, among others.
Founded in 2018 by husband-and-wife team Yang Pei and Stephanie Li, JW Pei initially launched as a contemporary accessories label. It was founded on the belief that fashion should be effortless, inclusive and empowering. The brand has earned recognition for its forward-thinking vegan approach, with every item manufactured from high-quality canvas and fabrics made from recycled plastic bottles.