Given their similar audiences, Softlips has teamed with Hello Kitty on a limited-edition collection.
“A young female consumer who likes fun, stylish products is at the heart of both brands,” said Jean Legros, vice president of sales and marketing at The Mentholatum Co., who owns Softlips.
Jill Koch, senior vice president of brand management and marketing at Sanrio Inc., added, “Hello Kitty appeals to fans of all ages and we offer products that cater to each age demographic. Our collaboration with Softlips expands our young adult product offering.”
The partnership will include three flavors, Apple, Passion Fruit and Strawberry Banana, priced at $3.49 each. Plus a gift set will be offered for $12.99, which includes all three plus a mystery-flavored-balm.
Packaged in a glasslike cube, the balms hydrate, replenish, smooth and protect with SPF 15.
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“Softlips offers a premium lip balm that fans can enjoy in their daily beauty routine,” noted Koch. “It was a natural fit for us to partner with them to create this collection that infuses elements of both brands.”