Dsquared2 has made its retail debut in the Netherlands.
The fashion brand opened two stores in the country, one on Amsterdam’s PC Hoofstraat shopping street and another on Lijnbaan in Rotterdam. The boutiques feature customized concepts developed by Dsquared2 founders and creative directors Dean and Dan Caten in collaboration with the Milan-based Storage Associati architecture firm.
“The Netherlands are like a small treasure chest which encloses artistic and architectural jewels but also leaves space to contemporary art, to avant-garde design, and fashion,” said Dean Caten.”This is the reason why we decided to open two boutiques in this country, especially in two innovative and creative cities such as Amsterdam and Rotterdam.”
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The 2,325-square-foot Amsterdam store spans three floors connected by marble staircases with steps lit by LED lighting and embellished with brass.
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The boutique carries men’s wear, including the Classic collection of tailored suits and tuxedos, shown on the first floor, and women’s wear with a capsule of cocktail dresses and gowns displayed on the second floor. The basement is dedicated to the denim, underwear and beachwear lines.
The warm atmosphere is conveyed through the combination of soft colors with Okuné wood panels, satin brass details and glass displays in a champagne tone trimmed with black.
Dsquared2 re-created an industrial loft-inspired atmosphere in the Rotterdam store.
The 2,034-square-foot, two-story boutique carries men’s and women’s ready-to-wear and accessories collections, as well as fragrances, eyewear and underwear. The space is characterized by massive steel containers, movable display cases, neon lights, suspended lights, as well as Plexiglass changing rooms and a maple leaf carpet — an homage to Canada, the designers’ home country.