With “Hamilton” at its zenith in terms of popularity and ticket scarcity, the closest most people may get to Lin-Manuel Miranda, Phillipa Soo, Leslie Odom Jr., Renée Elise Goldsberry, Christopher Jackson, Daveed Diggs and other cast members of the sold-out musical may be the number they’ll perform during the 70th annual Tony Awards telecast on CBS, Sunday at 8 p.m.
Bloomingdale’s, which in April began offering “Hamilton”-themed memorabilia in dedicated pop-up shops at its 59th Street flagship and SoHo unit in Manhattan, has expanded the shops to stores at the Beverly Center in Los Angeles, Santa Monica Place and Market Street in San Francisco, North Michigan Avenue in Chicago, and Roosevelt Field Mall in Garden City, N.Y., through July 31.
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Bloomingdale’s will also feature “Hamilton” displays in the New York flagship’s Lexington Avenue windows, replete with a stage and footage from the musical.
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Bloomingdale’s partnered with Creative Goods Merchandise, which designs, produces and markets custom products for Broadway and off-Broadway shows. It’s created items for “Chicago,” “Bright Star,” “Finding Neverland,” “Waitress” and the upcoming revival of “Cats.”
Creative Goods’ “Hamilton” assortment includes baseball caps, $50, and T-shirts, $40 and $50, such as one with the quote, “Young, Scrappy & Hungry,” a reference to the title character, an immigrant from the West Indies.
The musical — which blends hip hop, jazz, blues and rap — tells the story of one of America’s founding fathers, Alexander Hamilton, who rose to become George Washington’s trusted adviser, and his nemesis, Aaron Burr.
“Hamilton,” which is nominated for a record 16 Tony awards, is said to fetch $1,200 per ticket on the secondary market, prompted by reports that star Miranda is planning to leave the cast on July 9.