Adidas, H&M, JD Sports, Shake Shack, True Religion, UnTuckIt, and Warby Parker are among the 500 or so retail brands participating in a new loyalty program at Simon, the nation’s largest developer and operator of shopping, entertainment and mixed-used destinations.
The program, called Simon+, rewards members with cash back, points and perks for shopping at Simon Malls and Premium Outlets, and online at ShopSimon.com or the ShopSimon app. Rewards are also given through links to participating retailer websites. Loyalty members can access exclusive offers, receive cash back and points for qualifying in-store and online purchases and unlock rewards — including incentives from participating retailers, perks like valet parking, Santa photos and discounts on ShopSimon.com.
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Simon+ replaces existing loyalty programs including Mall Insider, VIP Shopper Club, and ShopSimon Rewards. “Those legacy programs were designed for a different era of retail and focused primarily on email communication and discount access,” a Simon spokesperson told WWD via email. “Today’s shopper expects more personalization, immediacy, and rewards that meet them wherever they shop.”
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“Simon+ is the future of shopping rewards — and there’s truly nothing else like it,” Lee Sterling, chief marketing officer of Simon, said in a statement. “As we continue to merge the best of in-store and online experiences and make shopping more convenient, Simon+ engages customers where they are and creates more reasons to shop, stay and return.”
In its announcement, Simon indicated that the new loyalty program “marks the next innovation of Simon’s omnichannel strategy. Today’s shoppers are shopping both in-person and online, and Simon+ is designed to make that even easier and more rewarding. The experience works in harmony with ShopSimon.com — the mall that never closes — and Simon Search, which allows customers to search for more than three million products available in-store and online at Simon.com, ShopSimon.com, and our mobile apps.”
Simon also indicated that over 500 retailers nationwide are already participating in Simon+, that there is no cost to participate, and Simon+ “complements retailers’ current programs by reaching high-intent shoppers, encouraging cross-shopping between brands, driving traffic and sales conversion both in-store and online, and providing key data and metrics to help inform future marketing strategies.”
“We are committed to helping our participating retailers connect with more consumers — and this is just the beginning,” said Sterling. “Simon+ will continue to evolve, introducing new features and capabilities that respond to retailers’ needs while also providing powerful data-driven opportunities to expand their reach through Simon’s physical and digital channels. Additionally, we will actively gather feedback and insights from our shoppers and build upon the program’s offers and rewards to deliver even greater value and deeper engagement.”
Simon+ enables shoppers to track rewards, upload receipts, link payment cards for points, and activate cash-back opportunities both in-store and online. Members can redeem points for retailer rewards or ShopSimon.com credit and get bonus points by completing tasks like surveys or signing up for text alerts.