PARIS – French flash-sale fashion site Showroomprivé.com is expanding with plans to acquire Beauteprivée.com, France’s leading online beauty flash sales platform.
“This project contributes to Showroomprivé’s growth dynamic, as it will allow us to offer our members a wider and more attractive assortment on the cosmetics and wellbeing segment, which is complementary to our fashion offer,” said Thierry Petit and David Dayan, co-founders and co-chief executive officers of the company.
Showroomprivé said it would also benefit from the expertise of Beauteprivée’s team to strengthen its position on the online flash sales market of cosmetics and well-being products. Financial terms of the deal were not disclosed.
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Xavier Chauvin, founder and ceo of Beauteprivée said that Showroomprivé’s expertise in online private sales and its knowledge of the digital woman “will allow us to sustain and accelerate Beauteprivée’s development.”
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Beauteprivée has more than 3 million members and over 800 brand partners. It specializes in cosmetics, beauty and well-being products and services. It was founded by Chauvin and Frédéric Bille in 2007 and backed by Voyageprivé.com’s founders, including Denis Philipon.
Last year, the company posted net sales of 19 million euros, or $21 million at average exchange for the period, a 40 percent rise, year-on-year. Beauteprivée’s EBITDA margin exceeded 7 percent.
Showroomprivé offers a selection of almost 2,000 brands daily on its mobile application or online. The site boasts more than 28 million members in France and eight European countries. The publicly listed company registered gross sales of 750 million euros, or $830.2 million, last year. That corresponds to net sales of 540 million euros, or $597.7 million, up 22 percent on-year.
The acquisition of Beauteprivée is expected to close at the end of the first trimester of this year.
Last November, Showroomprivé acquired the Italian e-commerce service provider Banzai in order to purchase 100 percent of SaldiPrivati.com. The latter is among Italy’s leaders in online private sales of fashion, beauty and home furnishing. That operation was valued at 28 million euros, or $31.3 million.